SpotXchange has announced that it is the first real-time bidding (RTB) supply source to offer initiation type for video ad inventory, in real-time with every bid request. The company says that this information will help its real-time bidding partners valuate inventory more effectively and make more efficient buying decisions as they will have a better understanding of which ads were auto-initiated and which were Read more →

According to a new report from mobile advertising and analytics firm Flurry, there is a significant disparity between the amount of time being spent on mobile (23%) and the amount of U.S. ad dollars directed toward the media platform (1%). According to Peter Fargo, VP of Marketing at Flurry, “…the main reason for this disparity is that the mobile app platform has emerged so rapidly over such a short period of time. With the iOS and Android app economy only three-and-half years old, Madison Avenue and brands have yet to adjust to an unprecedented adoption of apps by consumers,” Other interesting tidbits from the report include Read more →

As a social media intern at FEARnet/Lionsgate Entertainment last summer, I was responsible for keeping up with latest digital trends. I found a lot of great websites that were especially helpful in the field of social media. Trendrr.tv is a unique service that tracks the online activity of all major TV networks and shows in real time. They look at a variety of inputs from social media activity, to blog buzz and video downloads. Trendrr takes all of this social data and organizes it into an informative list that includes Read more →

According to comScore’s Video Metrix service, the top 5 U.S. online video content properties in January 2012, in terms of unique video viewers, were:

1. Google websites (152 million)
2. VEVO (51.5 million)
3. Yahoo! Websites (49.2 million)
4. Viacom Digital (48.1)
5. Facebook (45.1)

Overall for the month of January 2012, 181 million U.S. internet users watched nearly 40 billion videos, with the average viewer watching 22.6 hours of online video content. Video Metrix’s data for the top U.S. online video ad properties as ranked by video ads are as follows Read more →

I’m currently working on a campfire animation in Maya. I’ve posted the animatic here so you can get an idea of what animation im going for. There will be trees and grass that is affected by a wind source. The campfire in the middle will be flickering while also emitting light that matches the flicker. The image above is just a still and my first pass. I’m having some issues rendering the draft animation, but will update with my progress.

In Facebook’s recent IPO filing they disclosed a potential pitfall for the company: mobile. Facebook does not display ads on their mobile products. Over half of Facebook’s 845 million users access the site on a mobile device, which means Facebook isn’t making revenue from these mobile users. As more people steer away from personal computers and towards mobile, this can negatively impact Facebook’s financial results. Facebook mentioned in order to compete effectively in the business, they must successfully Read more →

Since Facebook’s recent IPO filing on February 1st, some financial data has been released, which contradicts many who previously valued Facebook at over $100 billion. A company’s value is determined by how much money the company makes and how much it might make in the future. Facebook made $1 billion last year, which was a 66% increase from 2010. It is growing faster than the top companies Google and Apple. Facebook has other sources of revenues that will continue to grow, such as Read more →

Last week, comScore released its annual report which highlights the popular trends in the digital world. This includes everything from social media to mobile.  The social media report found 16.6% of a user’s time online was devoted to social networking. Not surprisingly, Facebook topped the list for the most minutes users spent on a social network. comScore also noted the popularity of the “interest graph”, which is the notion that people consolidate around similar interests rather than people they know. An example, is Pinterest.com, which has hit 11.7 million unique U.S. visitors this month alone.  Read more →