I wanted to create a discovery experience that inspired users by events already occurring in their lives. For example, celebrating a child’s birthday is a yearly event. While a parent may not be specifically looking for birthday activities at the moment, this “collection” will help position Groupon as the place to look when the time comes. Examples of other collections would be, indoor activities, outdoor activities, educational, etc.
The purpose of these collections is to help inspire our users. For those who are stuck and need ideas these new collections will save them some time and make their lives easier.