PREVIOUS CALCULATOR DESIGN
USABILITY TEST GUIDE
Visual Design Treatment
Presenting research videos was impactful and helped stakeholders develop empathy for their users.
They were quite shocked when I presented the research, specifically when sharing videos of user’s frustrations trying to use the calculator. They acknowledged they’ve neglected the user experience because they’ve been so focused on building new features. The developer is currently in the process of redeveloping the calculator based on my findings.
Working with Mark on revamping the UX of our online LTV modeling tool was a great experience. He took the time to understand our business goals and then set out to improve the flow from end to end. Using a combination of customer interviews and data driven analysis together with a creative design approach, he was able to create a more robust and intuitive user journey in just two weeks. His deliverables were clear and well thought-out. A great resource for our developers. I would have no hesitation in recommending Mark, and hope to work with him again in the future.
Mark worked for us at Pollen with the aim of improving the UX and design of our online LTV tool. Despite being a short term project, Mark achieved a lot in a short space of time - conducting interviews and usability testing with customers to gain insightful feedback and understanding what the pain points were in the current design of our tool. From this, Mark prototyped, designed and wireframed a complete redesign of the our online tool with the aim of improving the UX and ultimately helping increase our lead gen . Mark was very methodical in his approach and ultimately delivered his findings and suggestions in great depth and to a exceptional standard. We are currently in the process of redeveloping the site based on his findings and his great work.
Next step: Usability testing with the prototype to uncover usability issues, discover areas of improvement, and refine.
Conveying user research findings so stakeholders can understand them and believe them was something I struggled with initially. I developed a lot of empathy for the users after conducting the usability tests and interviews, but I needed a powerful way to present my findings to the client. I recorded the usability tests and shared video clips with the client so they could see and hear exactly what users were doing. This was extremely valuable to help stakeholders develop empathy and validated my design decisions.