I identified several problems after observing trainings, consulting with trainers and reps, and reviewing existing materials in-depth.
Branding – As a key department within Groupon’s sales organization, we lacked any branding and identity. The materials did not follow any of Groupon’s brand guidelines which affected how our department was perceived.
Structure & Consistency – Reps had difficulty understanding concepts because of poor course design. Too much information was presented at once and learning activities did not engage nor aid in retention
Clarity – Instructions for learning activities were unclear, which resulted in additional time spent setting expectations and clarifying details. This often caused sessions to stray off course and run over the allotted time.