High Fidelity Mockup
EXAMPLE OF MY VISUAL DESIGN TREATMENT
Clients did not move forward with the redesign.
We presented the redesign to the client and they questioned why we chose to remove the game component completely. I shared a usability test video with users vocalizing their frustrations and confusion with the game to support my design decisions. I also shared specific stories from my interviews to further illustrate the lack of time to play games. We also recommended the client stop development to save money, and spend time on the user experience instead. While they recognized their development process is fast and engineering driven, clients chose not to proceed with our recommendations.
Next step: Test with the redesign with truck drivers, discover areas of improvement, and refine.
Understanding how to communicate the ROI of user experience is extremely important. For stakeholders who have more of a business or technical background, I needed to explain my design recommendations in a way that would be most impactful to my audience.
Breaking down the cost of development changes in terms of dollars and cents helped put into perspective the money that is spent development vs crafting a more delightful experience.
Ex: If you make 5 changes a day over 20 days and spend $100/hour on a developer = $10,000. $10,000/month is spent just on development changes. Instead, that money should be used to improve the user experience and validate ideas early on.