DOCUMENTING USE CASES
ADAPTING TO A “LIGHT” VERSION
DESIGNS CREATED FOR WEB, iOS, and ANDROID
User testing showed customers reacted positively to the new design
“I didn’t even recognize it was walmart, I thought it was beautiful and it made me want to shop the features that were shown” .
“this (new) navigation reigns supreme without a doubt” “this looks a little bit more like Wayfair..it’s more relaxing and calm and pretty” “(current) it’s so busy it looks like an infomercial, it looks like Toys R Us, it looks junky”
“fresh feel, modern, easy, quick”
“beautiful, simple, it didn’t feel like Walmart…we’re not bogged down with a huge navigation menu at the top, clear and direct, calmer and warmer feel.”
Documenting the current state and use cases was time consuming, but really helped me understand the customer journey. It’s easy to focus on the happy path, but I learned that there were many edge cases that could potentially prevent the customer from checking out. Continuous reviews with engineering and product partners ensured I covered the most critical use cases for the checkout process.